IntelliCraft Inc. (“IntelliCraft,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, process, disclose, store, and safeguard your personal information when you visit intellicraft-ai.com, interact with our content, submit a form, schedule a consultation, attend a meeting, engage with our marketing, or use our services.

We aim to meet or exceed the requirements of the Personal Information Protection and Electronic Documents Act (PIPEDA) and comply with Canadian Anti-Spam Legislation (CASL).

By accessing our website or submitting information to us, you consent to the practices described in this Privacy Policy.

 1. Information We Collect

We collect personal information in several ways: information you provide directly, information collected automatically through our website and service providers, and information collected through third-party tools integrated into our website and business operations.

1.1 Information You Provide Directly

You may choose to provide personal information directly, including when you:

• Submit a contact or inquiry form

• Request a consultation or proposal

• Subscribe to emails or updates

• Schedule a meeting

• Communicate with us by email

• Provide documents or business details

• Participate in Zoom meetings or discovery calls

• Purchase services or pay invoices through our payment processors

Depending on your interaction, we may collect:

• Contact details: name, email, phone number (optional)

• Business details: company name, job title, role

• Project information: description of your needs, goals, or challenges

• Files and uploads: documents, briefs, or materials you voluntarily share

• Payment details: billing address, limited transaction information (Stripe processes full card details)

• Meeting data: availability, notes submitted during scheduling, and information shared during calls

• Emails: content of your messages, communication preferences, correspondence metadata

We collect only the information necessary to fulfill your request or provide services.

1.2 Information Collected Automatically

Squarespace, Google Analytics, and other integrated tools automatically collect technical and usage information when you visit our website, including:

• IP address

• Browser type, version, and settings

• Device type, operating system, and model

• Approximate geographic region (city/region—not precise location)

• Pages visited and time spent

• Click paths and navigation interactions

• Referring URLs or search terms

• Error logs, loading times, and diagnostics

• Unique identifiers (cookie IDs, device IDs)

This data helps us understand website performance, improve user experience, maintain security, and support analytics.

1.3 Information from Cookies and Similar Technologies

We use cookies, pixels, web beacons, tags, scripts, and similar technologies to enable essential website operations, analytics, personalization, advertising, and security.

This includes technologies from:

• Squarespace

• Google Analytics

• Google Ads

• Google Tag Manager

• Meta Pixel (Facebook + Instagram)

• LinkedIn Insight Tag

• Stripe

• Calendly

A full breakdown appears in Section 4.

1.4 Information from Email Communications

If you interact with our email communications, we may collect:

• Your email address

• Whether you opened an email

• Whether you clicked links

• Time and date of interactions

• Your subscription preferences

• Information from replies or follow-up messages

This helps us maintain CASL compliance and improve email relevance.

1.5 Payment Information (Stripe & Squarespace Payments)

If you purchase consulting services or pay invoices through our website:

• Stripe collects and processes your payment card information

• Squarespace may store associated order metadata

• IntelliCraft Inc. does not access or store full credit card numbers or CVV codes

Stripe may collect:

• Billing address

• Payment method details

• Fraud prevention signals

• Device identifiers

• Transaction metadata

Stripe is PCI-DSS compliant.

1.6 Scheduling & Virtual Meeting Information (Calendly, Squarespace Scheduling, Google Calendar, Microsoft 365, Gmail, Zoom)

When you schedule a consultation or attend a virtual meeting, we may collect:

Name

Email address

Company name

Time zone and availability

Meeting notes submitted during scheduling

Calendar metadata (meeting confirmations, reminders, cancellations)

If you attend a meeting via Zoom, Zoom may collect:

• Name

• Email

• Audio, video, chat content (if you speak or type)

• IP address

• Device and network information

• Diagnostic and connection quality data

Zoom’s data collection is governed by its own Privacy Policy.

Recording Disclaimer:

IntelliCraft Inc. does not record Zoom meetings unless all participants provide explicit consent prior to recording.

1.7 Marketing & Advertising Data (Remarketing & Behavioral Advertising)

Through tools like:

• Google Ads & Google Display Network

• Google Ads Remarketing

• Meta Pixel (Facebook & Instagram)

• Instagram Ads

• LinkedIn Insight Tag

We may collect:

• Cookie-based identifiers

• Browsing behavior prior to and after visiting our site

• Page visits and engagement

• Conversion events

• Device and browser information

• Ad performance data

This allows us to deliver advertisements to individuals who may be interested in IntelliCraft’s services.

2. How We Use Personal Information

We use personal information for the following purposes:

2.1 To Provide and Improve Services

• Respond to inquiries

• Deliver consulting and AI transformation services

• Evaluate potential project fit

• Produce strategies and recommendations

• Schedule meetings and consultations

• Offer customer support

2.2 To Communicate With You

• Respond to email inquiries

• Send appointment confirmations and reminders

• Provide updates or proposals

• Send newsletters, insights, or marketing materials (with CASL-compliant consent)

• Send transactional or service-related messages

2.3 To Operate, Maintain, and Improve Our Website

• Monitor website performance

• Analyze usage trends

• Identify areas for improvement

• Debug and fix issues

• Maintain security and integrity

• Personalize content and user experience

2.4 For Payments, Billing, and Transactions

• Process payments securely via Stripe

• Verify billing information

• Issue invoices

• Prevent fraudulent transactions

• Maintain accounting records

2.5 For Advertising, Marketing, and Remarketing

• Show relevant ads across platforms

• Build remarketing audiences using cookie data

• Measure effectiveness of digital campaigns

• Improve targeting accuracy

• Understand which services or pages attract the most interest

2.6 To Comply With Legal Obligations

• Respond to lawful requests

• Maintain business compliance

• Enforce our Terms & Conditions

• Prevent misuse or unlawful activity

3. Legal Basis for Processing (PIPEDA & CASL Compliance)

Under PIPEDA, processing must be based on meaningful consent and limited to reasonable purposes.

Under CASL, marketing communications require explicit opt-in consent.

Our legal bases include:

• Consent (express or implied)

• Legitimate business interests

• Contractual necessity

• Compliance with legal obligations

• Fraud prevention and security

You may withdraw consent at any time.

4. Cookies & Tracking Technologies

We use multiple categories of cookies and similar tracking technologies.

4.1 Essential Cookies

These enable:

• Site security

• Navigation

• Core Squarespace functionality

• Form uploads

• Page rendering

• Payment processing (Stripe & Squarespace Payments)

• Scheduling (Calendly / Squarespace Scheduling)

These cannot be disabled.

4.2 Analytics Cookies

Provided by:

• Google Analytics (GA4)

• Squarespace Analytics

• Google Tag Manager

They help us collect:

• Visitor numbers and behavior

• Page performance

• Conversion paths

• Engagement metrics

• Traffic sources

• Device and browser information

• Clickstream data

This information is aggregated and used for website optimization.

4.3 Functional Cookies

Used for:

• Remembering preferences

• Enhancing navigation

• Maintaining session data

• Supporting embedded features

4.4 Advertising & Remarketing Cookies

Used by:

• Google Ads

• Meta (Facebook + Instagram)

• LinkedIn Insight Tag

They support:

• Personalized ads

• Cross-platform remarketing

• Conversion tracking

• Audience insights

• Campaign optimization

You can opt out under Section 11.

4.5 Payment Cookies

Used by:

• Stripe

• Squarespace Payments

These enable fraud prevention, secure session management, and transaction processing.

4.6 Managing Cookies

You may disable cookies via:

• Browser settings

• Third-party opt-out tools

• Privacy plugins

• Google, Meta, and LinkedIn ad settings

Disabling essential cookies may impact website functionality.

5. Squarespace Form Block Submissions

When you submit a form, Squarespace collects:

• All form responses

• IP address

• Browser metadata

• Time of submission

• Attachments

This data is used solely for responding to your inquiry or providing services.

6. Website Visitors: Analytics & Visitor Data

Squarespace, Google Analytics, and related tools may capture:

• IP addresses

• Device information

• Browsing behavior

• Page interaction data

• Aggregated traffic metrics

• Security logs

This information helps ensure website stability, performance, and security.

7. Fonts

Our website may use:

• Squarespace-delivered fonts

• Google Fonts

• Adobe Fonts

When fonts load, your browser may transmit:

• IP address

• Browser version

• Device details

This data is handled by the font provider to render text correctly.

8. Scheduling & Virtual Meetings (Calendly, Squarespace Scheduling, Google Calendar, Outlook, Gmail, Zoom)

We collect scheduling information to coordinate consultations, and meeting platforms may collect metadata for operating calls.

When using Zoom, your device, network, participation, and connection information may be processed by Zoom.

We do not record meetings unless explicit consent is obtained.

9. Payments

Payments are handled by:

• Stripe

• Squarespace Payments

Stripe collects financial information necessary to process your payment securely.

IntelliCraft Inc. does not collect or store full credit card details.

10. Sharing & Disclosure of Personal Information

We may share information with:

• Squarespace (hosting, analytics, forms, scheduling)

• Stripe (payments)

• Google (Analytics, Workspace, Calendar, Tag Manager)

• Meta (Facebook & Instagram)

• LinkedIn (Insight Tag)

• Calendly (scheduling)

• Zoom (virtual meetings)

• Microsoft 365 / Outlook

• Gmail

We may also disclose information when required:

• By Canadian law

• In response to a subpoena or legal request

• To prevent fraud or misuse

We never sell personal information.

11. Your Rights (PIPEDA Rights)

You have the right to:

• Access your personal information

• Request corrections

• Request deletion

• Withdraw consent

• Opt out of marketing emails

• Opt out of remarketing and advertising tracking

Remarketing Opt-Out Links

• Google Ads: [https://adssettings.google.com](https://adssettings.google.com)

• Meta Ads: [https://www.facebook.com/ads/preferences](https://www.facebook.com/ads/preferences)

• LinkedIn Ads: [https://www.linkedin.com/psettings/advertising](https://www.linkedin.com/psettings/advertising)

We will respond to all privacy requests within a reasonable timeframe.

12. Data Retention

We retain information:

• Only as long as necessary

• To provide services

• To meet legal, tax, or accounting requirements

• To maintain business records

You may request deletion at any time.

13. International Data Transfers

IntelliCraft Inc. operates primarily in Canada; however, many of our third-party service providers store, process, or transmit data in other countries, including but not limited to:

• The United States

• Countries where Google, Microsoft, Meta, LinkedIn, Stripe, and Zoom operate data centers

• Additional jurisdictions used by Squarespace’s hosting infrastructure

Because these jurisdictions may have different data protection laws than Canada:

• Your personal information may become subject to the laws of foreign jurisdictions

• Law enforcement or government agencies in those jurisdictions may access your information under lawful orders

• PIPEDA requires that we use contractual, organizational, and technical safeguards to protect transferred data

We take reasonable steps to ensure that any transfer of your personal information outside Canada is protected by:

• Contractual protections

• Vendor privacy frameworks

• Data processing agreements

• Encryption

• Access controls

• Secure transmission protocols

IntelliCraft Inc. only uses reputable service providers with strong security and compliance programs.

14. Security of Your Information

We implement administrative, technical, and organizational safeguards designed to protect your personal information, including:

• Encrypted data transmission (HTTPS/TLS)

• Secure storage through trusted cloud providers

• Access controls and authentication requirements

• Device and endpoint security tools

• Role-based access restrictions

• Monitoring for suspicious activity

• Protection against unauthorized access

• Secure disposal of data when no longer needed

Despite these measures, no internet-based transmission is completely secure.

We encourage you to protect your own information by:

• Using secure networks

• Keeping software updated

• Avoiding the sharing of sensitive data over email

If a data breach occurs that poses a real risk of significant harm, we will notify affected individuals and relevant authorities in accordance with PIPEDA.

15. Children’s Privacy

Our website and services are intended for business professionals.

We do not knowingly collect information from individuals under age 16.

16. Changes to this Privacy Policy

We may update this Privacy Policy periodically.

The “Last Updated” date reflects the most recent revision.

Your continued use of our site constitutes acceptance of the updated Privacy Policy.

17. Contact Us

For privacy inquiries, access requests, corrections, deletions, or to withdraw consent:

📧 hello@intellicraft-ai.com

📍 IntelliCraft Inc., Toronto, Canada

We will respond within a reasonable timeframe in accordance with PIPEDA.